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Incentive Motivation
In business, there are two main types of compensation: pay compensation and non-pay compensation. A mix of the two is necessary in order to attract and retain top-quality employees. In past decades, pay compensation was enough to keep good people on board. If a company paid an employee well over the course of several decades, with raises at reliable, regular intervals, an employee would likely be loyal to his company for life. However, Generation X changed all of that. This generation, born from the mid-1960s to the late 1970s, ushered in a new era of employer/employee relations. This new generation wanted something more from their job than just pay. They wanted recognition, motivation and incentives. They also wanted a healthy work/life balance in the form of generous paid time off. In the economic boom of the 1990s, when competition between employers was at its most intense, non-pay compensation really began to take hold in the business world.
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