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Q: Every year we try to predict what the market is going to do with
salaries so that we can budget for raises. We also need to keep our
ranges competitive so that we can hire new employees. In this tight
labor market, what should I plan for? -C.R.
CompDoctor: Don't tell anyone, C.R., but I've just closed the blinds in
my office and am taking out my trusty crystal ball. And in my crystal
ball I see thousands of others just like you, trying to predict the
unpredictable. (By the way, I am also receiving a message from your Aunt
Millie in Dallas. Will you call her already? Sheesh.)
A lot of smart people are spending big money on market forecasts, only
to find out a year later that they were wrong. Over the past 10 years,
market analysts have consistently over-projected the actual cost of
raises and starting salaries. But then, nobody's perfect.
Here's what we know: Double-digit salary increases are gone forever.
They've been replaced by flexible benefits and variable pay. And for the
past seven years, standard average raises have been hovering between 3
percent and 5 percent per year.
Now, in the Twin Cities, where the unemployment rate is 2.3 percent and
only dead people can't find a job, you'd think the average would be
higher. But it's not - mainly because the employees who get
less-than-average raises offset those who get more, and because variable
pay and bonuses are not included in the salary figures.
For 1999, according to a research report from the American Compensation
Association, companies nationwide are planning 4 percent raises for
lower-level exempt employees and up to 4.5 percent for executives.
Salaries for non-exempt employees are likely to increase by 4 percent to
4.3 percent. Underwhelmed? Well, your employees will be too. Think about
it: At a salary of $30,000, a 4.5 percent raise over 24 pay periods
amounts to a gross increase of just over $28 per week. Take away taxes
and any increase in the employee's share of health insurance premiums,
and the poor sot has barely enough pocket change left to buy a beer to
drown his sorrows.
In other words, if you think you're rewarding people with raises
determined by the market, you are crazier than a guy with his blinds
down, staring into a crystal ball. You really need to consider
supplementing those raises with pay related to performance.
It would be equally dangerous to rely strictly on market surveys to
determine salaries for new hires. Those ranges never move up quite as
fast as existing salaries, and for 1999 it looks as if salary ranges
will start 2.6 percent to 2.8 percent higher than for 1998. Again, you
are not in the business of propelling your superstars toward the open
arms of higher-paying competitors, so keep monitoring the market. And
remember that the figures quoted here are only averages; I can safely
predict that you will need to offer substantially more to recruit and
retain the best candidates.
Now, about your Aunt Millie in Dallas
Q: We are planning on establishing a gainsharing plan in our factory
this year, but someone told me that a federal law prohibits gainsharing
programs for hourly employees. What can we do? -K.O.
CompDoctor: First of all, you can K.O. that nasty rumor, K.O. It ain't
so. Gainsharing plans - giving workers a share in the dollars earned or
saved due to productivity gains that those workers generate - are not,
never have been, and, we hope, never will be outlawed. In fact, a client
of ours just reported its second annual gain exceeding $50,000 from a
group of 17 hourly employees, each of whom pocketed an extra $3,000 a
year.
My guess is that your ill-informed adviser was referring to the Fair
Labor Standards Act (FLSA), which dates back to the 1930s. The law does
throw employers against the ropes when a gainsharing plan is at stake,
but with a few creative moves, even the 800-pound government gorilla can
be sent sprawling onto the mat.
Let me explain. The FLSA essentially says that if you have a plan that
pays workers for productivity gains, then you must recalculate the
workers' hourly wage based on the payment that they would receive as a
result of the gains. Thus, if they normally make $10 per hour and they
produce gains that would give them an added 50 cents per hour, then you
must calculate any overtime pay based on a new hourly rate of $10.50.
And when overtime costs more than you had planned, you end up jabbing
away at any benefit the company might have realized from the
productivity gains.
To discourage you from throwing in the towel, here's a one-two punch
from my fed-fighting manual called "Tactics Your Wage-and-Hour Auditor
Never Taught You."
First determine the gain or the savings generated by participating
employees. Then divvy up that amount into bonuses expressed as a
percentage of each employee's pay. Bam! The gorilla goes down for the
count.
Most companies use each employee's wage cost as a percentage of the
total gain (or savings) to determine individual bonus amounts.
Technically no longer a gainsharing plan, the program still looks that
way to employees while allowing you to work around the FLSA in a legal
manner. Don't break the law and you won't be tossed out of the fight.
(Ain't that right, Mr. Tyson?)
The reason this strategy works is that you have effectively delivered a
discretionary bonus, or "true percentage" bonus, rather than a shared
gain. The law defines a bonus as discretionary if it is not anticipated
or not related to productivity or hours worked. The term "true
percentage" implies that the bonus is not considered a part of the
employee's regular pay.
There are a few other ways to exclude your gainsharing plan from hourly
wages, but implementing them is like stepping into the ring with that
800-pound gorilla with lead weights strapped to your feet. Finally, make
sure you've got a heavyweight employment attorney in your corner before
you put your gainsharing plan into place.
Salary equity goes under the knife
Q: We are having difficulty hiring technical positions in our company
because everyone else is paying much more than we are. But if we pay
what others are paying in the market, it will destroy the internal
equity of our compensation plan. Any suggestions? -R.H.
CompDoctor: R.H., as your compensation health professional, it is my
duty to tell you that you have a classic case of myopia, commonly known
as nearsightedness, or can't-see-the-forest-for-the-trees disease. In
fact, your question gives new meaning to the term "Rh factor," used in
medical science when a pregnant woman's blood fights with her baby's,
and in the end, nobody wins.
The good news is, your problem is curable. But I'd be dishonest if I
told you that it won't hurt a bit.
Now, stick out your tongue and say, "Equity, shmequity." The fact of the
matter is that internal equity and market competitiveness don't always
line up the way you want them to. In business, competitiveness comes
first because it is necessary for survival. Internal equity is good to
have, but it is secondary, like an extra kidney. If you bite the bullet
and pay what the market is paying, you are more likely to attract and
retain the technicians who will keep your company on the cutting edge -
and that provides the resources you need to boost salaries for everyone
else.
Several of our clients have handled this operation by removing the
technical positions from the regular salary schedule (forceps, please!)
and placing them on a new schedule that is consistent with the market.
True, your delicate internal equity may experience some bleeding, but
that is a temporary side effect and will clear up over time.
Other techniques recommended for attracting and keeping good technical
people include sign-on bonuses, more-frequent raises, and maximum
dosages of training. However, I must make you aware of the long-term
prognosis: No matter how much iron you add to the compensation package,
you may still get an anemic reaction from job candidates if you don't
treat your employees with care.
A recent survey reported in an Institute of Management & Administration
newsletter shows that pay is ranked 11th on the scale of things that
motivate and help to retain employees. Higher up on the list are
benefits such as respect, challenging work, and opportunities to have a
tangible impact on the company - vital nutrients that can be destroyed
by a company's dependence on pay equity.
Need a second opinion? Just ask any of Fortune's "100 Best Companies to
Work for in America" (Jan. 12). They didn't make those lists by
compensation strategies alone. They also maintained environments in
which people like to work. So before you reach for the checkbook and
raise your technicians' salaries, grab your stethoscope and listen to
the heartbeat of your company. If it doesn't sound lively in there, find
out why and begin treatment immediately. Otherwise you may be stuck in
the intensive care unit for an uncomfortably long time.
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